Digital Communications Officer
The Client: Local Public body based in Lisburn, serving local residents
The Role: The post holder will be responsible for the management of digital activity, development of engaging digital content including video, the monitoring and analysis of social media activity both internally and externally, promotion of the organisation through digital communications utilizing the website, intranet and social media platforms.
* Work with the Head of Service to develop digital communications strategy and policies for the organisation, and across departments, to support the aims and objectives of the organisation.
* Create and implement digital campaigns, developing engaging content and coordinating day-to-day activities across a range of online platforms.
* Provide and deliver training and support in relation to effective digital communications.
* Manage the organisations presence on organisationally-owned social networking sites including Facebook, Twitter and other similar sites, posting on relevant blogs.
* Manage continued development of the use of digital platforms and new media
* Contribute to the ongoing development and maintenance of the organisations website
* Develop and deliver online engagement and customer data capture through online activities.
* Monitor and measure the impact of social media programmes and analyse, review and report on effectiveness of campaigns in an effort to maximise results.
* Use web analytics tools to report on trends, developments and web activity to build audience reach.
* Develop relationships with external partners to develop joined up campaigns where appropriate and build online audiences.
* Manage online reputation management by advising and reporting of any online criticism of the organisation to the Head of Service at an early stage.
* Keep up-to-date with the latest trends online and public shifts in media attention, including external social media sites, community social media and influencers.
* Identify and develop blog posts and other materials.
* Undertake general communications duties within the Corporate Communications Unit when required.
Hours of work: 37 hours per week, Monday to Friday, 9.00am- 5.30pm (may include some evening and weekend work as required)
A third level qualification (for example, an HNC, HND, NVQ Level 4, Degree) or equivalent
A minimum of three years' experience in digital communications to include:
* Digital Communications Strategy, development, delivery, analysis.
* Experience in web analytics and reporting.
* Management of social media channels, e.g. Facebook, Twitter and Website, including web development, podcasts, video, imagery, blogs and conducting on-line market research for digital platform development.
* Delivering training and support for digital communications/social media.
* Experience in data capture and the creation of targeted e-zines.
* Experience in a busy PR or Marketing environment including project management.
Where applicants do not hold the qualifications as outlined in 1.1 above, they must demonstrate a minimum of six years' experience as outlined in 1.2 above.
* It is desirable that the post holder has:
- A degree or equivalent in a relevant discipline, i.e. Social Media or Digital Marketing
- Public sector Digital Marketing management experience
- Experience in the use of analytical tools, e.g. Hootsuite
- Experience in the use of Digital Communications to assist in emergency planning
* Rates of pay £16.25 per hour
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