Band 4 Markieting officer required for a large public sector organisation based through the Belfast Trust.

Rate of Pay: £12.25/hr

Location: NIBTS - Belfast City Hospital

Hours: 37.5

Duration: ongoing

JOB SUMMARY / MAIN PURPOSE:

Northern Ireland Blood Transfusion Service collects processes and distributes blood and blood components throughout Northern Ireland at around 240 locations. The recruitment and retention of blood donors is vital in order to ensure stocks are kept an appropriate level. The main function of this post is to help support the development and implementation of integrated marketing strategies to recruit and retain blood donors. The role will also include provision of reports as well as the development and delivery of presentations.

KEY DUTIES / RESPONSIBILITIES

1. Communication

• Use a variety of tools to communicate with other departments internally
• Use a variety of tools to communicate with external stakeholders (e.g. donors, lapsed donors and the general public), to include but not limited to; face to face, telephone, post and digital methods
• Deliver engaging presentations to large groups
• Expand capacity to communicate with all stakeholders by developing and implementing digital communication tools
• Organise, contribute to and attend health fairs and public events · Communicate with media outlets where necessary
• Develop and maintain working relationships with schools, universities and other external organisations
• Contribute to internal staff newsletter
• Organise and host Youth Forum events

2. Knowledge, training and experience (Marketing)

• Develop marketing literature
• Research and prepare business cases
• Develop social media content
• Knowledge of internal systems; Pulse, Q-Pulse
• Identify new session opportunities and respond to new session requests
• Coordinate schools programme; organise and deliver educational talks/presentations, work with session planning officer to organise donation sessions, KPI to assess effectiveness
• Coordinate universities programme; organise and deliver educational talks/presentations, attend fresher days and work with session planning officer to organise donation sessions, using KPI's to measure effectiveness.
• Work with community groups and sports teams to promote blood donation and organise donation sessions
• Use digital tools for media monitoring
• Carry out inspections of venues to ensure they meet the needs of the service
• Use internal quality systems
• Analyse research findings to plan marketing activity
• Evaluate of marketing plans and their effectiveness

3. Analytical and Judgemental Skills

• Use departmental procedures to prevent mistakes and correct any basic errors which may occur
• Identify and record any incidents and when necessary report to senior management
• Use records of past events to ensure adequate staffing for Fresher's days

4. Planning and Organisational Skills

• Formulate annual marketing plans for several of the organisation's target markets
• Organise schools, university and college programmes
• Order equipment and resources necessary for role from stores department and external sources

5. Research and Development

• Undertake regular audits of marketing activity
• Carry out and take part in research projects
• Participate in departmental audits

Essential criteria

Relevant third level qualification, (i.e degree or professional qualification)

plus

6 months relevant work experience.

Or

Relevant HND/HNC plus years experience in a marketing related role 2 Years relevant work experience in a marketing related role.

BELSL

If you are interested and available for this position please upload your CV to the link or contact Rhianna Mooney. Rhianna.Mooney@staffline.co.uk

To be shortlisted for this role all applicants MUST meet the essential criteria. Please note that these roles may be filled quickly but your CV will be kept on file for future similar roles. As there are so many applications, unsuccessful candidates may not be contacted.

Successful candidates may need to apply for an Access NI Certificate with Staffline regardless if you already have a valid certificate. It will be a cost of between £18 - £33 depending on clearance level.