Band 5 Digital Communications Officer

Location Belfast, County Antrim
Job type Temporary
Salary Up to £12.74 per hour
Published about 1 month ago
Start date 18/07/2021
Contact Lesley-Anne Fitzgerald
Job ref HSC0001457_1625140549

Job description

Staffline Recruitment has been appointed as HSCNI's recruitment partner of choice for Admin, clerical and Support Services.

Band 5 Digital Communications Officer , required on a temporary basis based in Millenium House, Great Victoria Street, Belfast.

Role: Band 5 Digital Communications Officer

Rate of Pay: £12.74

Location: Millenium House, Great Victoria Street, Belfast

Hours: 37.5 hours

Duration: 9-12 months

Main duties/Responsibilities:

The Digital Communications Officer will be skilled and experienced in digital communications. They will be responsible for leading the implementation, evaluation and delivery of the Social Care Council's digital communications and engagement projects (website, intranet, e-newsletters and social media channels). This will include co-ordinating, writing, editing, proof-reading and overseeing the production and distribution of high-quality content for use in internal and external digital publications; including service user/key stakeholder leaflets and advice documents, and online press releases and articles.

The post holder will be required to support the Communications & Engagement Manager in the development and implementation of a Digital Strategy for the Social Care Council and provide digital communications advice and training to its staff. In addition to responding to digital media enquiries, they will also support the CEM in briefing online journalists/bloggers, and coordinating all digital media requirements for Social Care Council events, conferences, photo calls, video shoots, and stakeholder/partner visits.

Setting Direction

  1. Make recommendations on the implementation of digital communications at the Social Care Council and how best to target resources for all digital campaigns, social media promotions, and website/intranet development projects.
  2. Keep abreast of digital industry developments and best practice, and recommend and support the integration of appropriate tools for the Social Care Council's distinct target audiences.
  3. To coordinate day-to-day social media activities, proactively seeking out opportunities to promote the Social Care Council's programmes of work.
  4. Propose changes to the Social Care Council's digital communications policies e.g., social media usage policy or website privacy policy.

Service Delivery

  1. Support the development and delivery of a digital communications and engagement strategy for the Social Care Council.
  2. Deliver digital communication campaigns and promotions for programmes of work.
  3. Ensure the Social Care Council brand is well-defined through its content and digital channels and tailor appropriate digital content for a wide range of audiences.
  4. Curate and create content for social media and coordinate online engagement with Social Care and Social Work influencers and NISCC stakeholders
  5. Facilitate the ongoing development and growth of Social Care Council social media platforms.
  6. Support the development of a digital content strategy to enhance the Social Care Council brand and online reputation.
  7. Manage content on the Social Care Council's corporate website ensuring content is timely and relevant, and enhances website usability, accessibility and positioning on search engines
  8. Support the CEM in the development, implementation and evaluation of a range of digital communication projects and tasks, including PowerPoint presentations, e-Newsletters, website content, internal communications, case studies, campaigns, surveys, blogs, podcasts, and video.
  9. There will be a regular requirement to use specialist software (and advanced keyboard work) for design and desktop publishing in creating infographics, leaflets, posters, publications, presentations and a variety of digital communication assets as required.
  10. The post holder will be required to attend team meetings and staff briefings and keep self-informed of our Council's priorities, objectives and initiatives.
  11. The post holder will undertake relevant training and where required assist with the training of others.
  12. The post holder will be required to undertake other duties that may reasonably be requested which are appropriate to the level of the post.

Development and Innovation

  1. Support the development of an effective monitoring, reporting and evaluation of all digital activity and proactively share this information with colleagues at all levels to inform of improvements.
  2. Develop templates for email newsletters, landing pages and microsites and integrate these within the Social Care Council's content management systems.
  3. Support the development of social media capability within the wider communications team and staff as necessary through training sessions and guidance documentation.
  4. Undertake research and development work through conducting digital surveys or audits, as necessary to the work of the Communications and Engagement team and of the organisation.

Collaborative Working/Key Working relationships

  1. Influence and persuade Social Care Council staff on appropriate digital communications approaches.
  2. Produce social media content in collaboration with colleagues, key staff members, as-well-as stakeholders and partner organisations
  3. Actively engage with registrants, stakeholders, service users, partners, members of the public, and key Social Care and Social Work industry influencers via social media.
  4. Work closely with colleagues at all levels to make sure digital projects and campaigns are effectively delivered.
  5. Coordinate and deliver regular digital bulletins to a variety of stakeholders.
  6. Work with the other teams as required, including planning and delivery of major events.
  7. Promote good working relationships with partners and registrants within Northern Ireland and other countries in the UK.
  8. Promote the effective integration of values, anti-discriminatory practice, and equal opportunities throughout all aspects of work, and place service users at the heart of the agenda.

Communication and Information Management

  1. Will be required to provide and receive complex, sensitive information where cooperation and agreement is required and presentations will be produced.
  2. Will monitor and evaluate online communications using Google Analytics and Social Media insights data.
  3. Will collate and analyse digital media coverage, social media, e-newsletter and website data.
  4. Use of specialist software will be required for the maintenance of website assets and content. There will be a requirement to use one or more information systems, including the Social Care Council website CMS, NISCC CRM system, Sharepoint intranet management system, HSCNI e-Procurement system, and Excel databases.
  5. Will maintain the Social Care Council photo, video, documents and media clippings library and departmental databases other in line with NISCC corporate records guidance.


  1. Ensure all digital content complies with current legislation and guidance related to accessibility, usability and user privacy, and be alert to potential legal pitfalls.
  2. Will deliver service improvements based on feedback from colleagues and stakeholders.

Financial and Resource Management

  1. Maintain the digital assets register.
  2. Liaise with external agencies such as designers and web developers as required.

Essential Criteria

  • A relevant honours degree in marketing, communications or digital and 1 years' experience OR four years' experience.
  • Experience supporting the development of an organisational digital strategy
  • Knowledge of planning, delivering and analysing digital campaigns
  • Practical experience of design software such as Adobe Photoshop and InDesign
  • Good knowledge and experience in the use of social media to promote key objectives
  • Working knowledge of HTML and CSS and experience in SEO
  • Experience in the use of SharePoint, Mailchimp, Survey Monkey, Google Analytics and Google Search Console
  • Experience in delivering and analysing digital strategies/campaigns
  • Knowledge of website maintenance and CMS systems

To be shortlisted for this role all applicants MUST meet the essential criteria. If you are interested please upload your CV to the link provided, and Kathryn will be in contact to confirm if you have been shortlisted.

Successful candidates may need to apply for an Access NI Certificate with Staffline Recruitment regardless if you already have a valid certificate. It will be a cost of between £18 - £33 depending on clearance level.


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