Marketing and Communications Officer

Staffline Ireland are recruiting for a Marketing and Communications Officer for a company in the leisure, tourism and events industry. The Marketing and Communications Officer will be responsible for the day-to-day account management of all internal department's marketing and communication requirements. The Marketing and Communications Officer will provide support to the Marketing and Communications Manager to plan, media-buy and deliver tactical multi-channel marketing and communications campaigns in domestic, national and international markets, as well as supporting the team with brand management on and offline, both internally and externally.

Responsibilities:

• Project management of departmental marketing requirements and projects
• Liaison between all departments and the Marketing and Communications function
• Copywriting and proofreading for collateral, literature and radio scripts
• Supporting the team to keep work schedules up-to-date, with particular focus on supporting the Graphic Designer in management of the design schedule, working with Designer to prioritise requests and monitor timescales
• Day to day management and monitoring of all marketing collateral for campaigns and events, including internal platforms across all venues
• Day to day management and development of all collateral, including ordering of literature
• Support the Content Marketing Executive with website and social media platforms where required
• Work as part of a cross-functional agile marketing team to identify and create synergies that will support integrated plans and campaigns developed across all venues and departments
• Support with the planning and delivery of integrated marketing and communications campaigns, including buying media, in conjunction with the Marketing and Communications Manager
• Work within a set budget ensuring that all marketing activities represent value for money and help to meet visitor targets
• Monitor all marketing activities and provide post campaign analysis reports for a variety of audiences
• Regular liaison with tourism agencies and trade partners to maximise partnership opportunities to attract more visitors
• Fulfilment of leaflet distribution at points of entry, accommodation providers, stakeholders, tourist information centres in NI and ROI
• Representation of company at events, consumer shows and information stands in NI and ROI as required
• Support with media liaison, PR and filming requests as required
• Ensure all marketing and communications are on-brand, consistent in terms of style, quality, tone of voice, and optimised for the relevant platform
• Be responsible for upholding brand management across all the businesses both internally and externally
• Any other duties role may involve

Essential Criteria:

• Educated to degree level in a relevant discipline
• 3years' experience working in a proactive marketing, communications or digital environment to include the following:
  • Working on integrated marketing campaigns including planning, media buying, creative asset development and execution within timescales and budgets
  • Executing integrated, digitally driven campaigns, including messaging, stakeholder identification, targeting and reporting
  • Writing, editing and optimizing content for on and offline platforms
• Experience of managing accounts / projects
• Experience of collateral / marketing material production and distribution
• Strong interpersonal skills with the ability to develop relationships
• Experience of working within brand guidelines

Desirable Criteria:

• Experience of working in an agency environment with multiple clients and managing competing priorities
• Experience of managing schedules of work
• Experience of partnership activity
• Relevant professional experience of planning and implementing digital marketing campaigns
• Excellent IT skills including experience of using social media and websites in a business environment
• Previous experience working in the tourism and hospitality sector

The Rewards

The successful Marketing and Communications Officer will enjoy a competitive salary depending on experience plus:

• Free secure car parking
• Work from home opportunities
• Fully paid uniform
• Company sick pay scheme
• Eye care scheme
• Winter flu vaccination scheme
• Subsidised staff development opportunities
• Employee assistance programme with emotional, financial and legal support
• Counselling service
• Pension scheme with employer contributions.
• Staff discounts with selected partner organisations and a High Street discount scheme
• Access to a Private GP Service

Location

The Marketing and Communications Officer role will be based in Belfast.

To be considered for this position, please forward your CV to Ross McConville at Staffline Ireland by clicking on the APPLY button on this page and attaching your CV.

The Staffline Ireland Specialist Team is a dedicated division within Staffline Ireland, focused on providing Permanent, Contract & Temporary staffing solutions across; Construction, Engineering, Accountancy & Finance, Financial Services & Insurance, Health & Safety, HR, IT, Sales & Marketing, Senior Manufacturing, Procurement & Supply Chain & Medical, Health & Social Care.

MKTSL