Job description

Senior Brand Executive

Staffline Ireland are recruiting for a Senior Brand Executive on behalf of a global manufacturing company. The Senior Brand Executive will ensure timely, open and effective communication of activity to the Marketing Director to achieve a fully integrated approach to marketing throughout the Group.

Responsibilities:

• Develop and implement the annual brand plan and budgets.
• To monitor competitor activity, analyse market trends, interrogate internal sales information and conduct specific market research to inform marketing plans.
• To plan, develop and coordinate the implementation of fully integrated marketing campaigns to timescale and within specified budget, including:
  • Creative Development - conceptual idea generation of visual and messaging through to final implementation;
  • Video and CGI - agreeing brief, developing storyboard and script, overseeing production and editing;
  • Technical and Promotional Literature - agreeing brief, organising copy both writing it and sourcing, organising photography, overseeing design, production and distribution;
  • Advertising campaigns - agreeing message, organising and approving design, agreeing placement;
  • Direct Mail - database management, production of mailing materials, organising fulfilment;
  • PR - agreeing campaigns, organising copy, liaising with PR consultant;
  • Events - organising event and exhibition attendance and displays;
  • Point of Sale - agreeing format and message, organising and approving design, production and distribution;
  • Social Media - agreeing and setting up appropriate social channels, agreeing and organising messaging/content;
  • PPC Campaigns - agree and plan PPC campaigns through the Google network (Google Adword, Google Display and Remarketing);
  • Email marketing - plan and co-ordinate e-alert activity.
• Plan and implement effective product launch strategies.
• Plan and co-ordinate ongoing development of brand websites.
• To continue to identify project specific case studies and the build the photography and video portfolio.
• The provision of day to day marketing support for sales teams, agents, distributors and customers.
• Responsible for the effective use of CRM to enhance customer and consumer communications.
• Effectively manage the work of external agencies and suppliers - creative, PR, digital - to ensure timely delivery of projects to budget, deadline and standards required.
• Evaluate completed marketing activity to assess commercial impact (business benefit vs budget).
• Ensure the effective communication of planned marketing activity.
• Any other duties role may involve.

Person Specification:

• Preferably 3 years' experience in a marketing role.
• Business degree and CIM Diploma in Marketing OR Marketing degree OR Equivalent experience
• Developing campaign activity from conceptual ideas.
• Planning, development and delivery of fully integrated results driven marketing campaigns which include experience in at least 5 of the following areas:
  • Video Production - agreeing brief, developing storyboard and script, overseeing production and editing.
  • Technical Literature production - agreeing brief, copy writing, organising photography, overseeing design, production and distribution;
  • Advertising campaigns - agreeing message, organising and approving design, agreeing media schedule;
  • Direct Mail - database management, production of mailing materials, organising fulfilment;
  • PR - agreeing campaigns, organising copy, liaising with PR consultant;
  • Events and Exhibitions - organising exhibition attendance and exhibition displays;
  • Social Media - setting up appropriate social channels, agreeing and organising messaging/content (Linked-in, Facebook, Twitter, Pinterest/Instagram)
  • PPC Campaigns - planning and implementing PPC campaigns through the Google network (Google Adwords, Google Display and Remarketing)
  • Website - planning and implementing ongoing web content development through a content management solution.
  • Email marketing - planning and implementing targeted e-alerts using email marketing software.
• Digital Marketing Qualification would be desirable

The Rewards

The successful Senior Brand Executive will enjoy a competitive salary depending on experience.

Location

The Senior Brand Executive role will be based in County Tyrone with the option of hybrid working.

To be considered for this position, please forward your CV to Ross McConville at Staffline Ireland by clicking on the APPLY button on this page and attaching your CV.

The Staffline Ireland Specialist Team is a dedicated division within Staffline Ireland, focused on providing Permanent, Contract & Temporary staffing solutions across; Construction, Engineering, Accountancy & Finance, Financial Services & Insurance, Health & Safety, HR, IT, Sales & Marketing, Senior Manufacturing, Procurement & Supply Chain & Medical, Health & Social Care.

MKTSL